A: The power is in the packet with the Malibu Blondes Wellness Remedy, which works to gently, yet effectively, remove the buildup of oxidized minerals such as iron, which can cause an orange, brassy discoloration in blonde hair. Oxidized hair is negatively charged and hard water minerals are positively charged and therefore attach onto the hair like a magnet. The patented Malibu Blondes Wellness Remedy is formulated to weaken the magnetic bond so that the mineral rocks can be released from the hair, washed away, instantly reversing discoloration.